ATARATMA LONDON is founded on the belief that scent has the power to change how you feel, the impression you make and your interaction with the universe.
TRANSFORMATIVE
Our perfumes have been created to be transformative and functional fragrances - as well as beautiful. Infused with active ingredients to promote wellbeing from ancient Ayuervedic wisdom and leading neuroscience. DISCOVER more about our ingredients and perfumes.
SCENTS FOR THE SOUL
Our name means just that - a portmanteau from ancient Sanskrit meaning Scent (attar) for the Soul (atma). Our olfactory palette draws from exotic and opulent ingredients typical of the South Asian region and each perfume is handmade in our Grasse Atelier using the finest ingredients and perfumers.
OUR INSPIRATION
Our inspiration is rooted in the ancient healing and spiritual practices of India.
Our four collections are created with different powers and intentions to achieve:
You can explore nine unique olfactory universes with our Discovery Set infused with intention, artistry and ritual, created to connect you to the universe and your inner self.
PERFUME QUALITY & PERFORMANCE
We use the highest quality ingredients at high dilutions between 25%-30% so that they are long lasting and project well. Our intention is to create perfumes that are high performance but don't shout. One spray will create an intimate aura for you to enjoy - build up to your desired projection with additional sprays. Each perfume includes active ingredients from ancient Ayurvedic Practices as well as ingredients tested in an established Science of Wellness program, run by our partners at IFF.Discover the active ingredients for each perfume in the drop-down menus on our product pages, along with suggested season, occasions and how to wear our perfumes.LONDON LUXURY MEETS VIBRANCY OF INDIA
As a London brand with an Indian heritage, we looked to central Asia for our olfactory inspiration. India has a long history of opulent, vibrant perfumes with signature ingredients such as exotic flowers, woods, incence and vetiver.
These lie at the heart of its culture from rituals of sprituality, healing, celebration, grooming and beauty. We have showcased the finest ingredients from that rich heritage combined with European traditions of luxury, refined master perfumery.
We work with the world's most creative master perfumers. Each perfumer underpinned by a clear creative vision and brief, to create wearble perfumes that are unique and individual creations. The result is captivating and original perfumes that are luxurious and enriching.
We are a London brand with parts of our team in product and warehousing based in Dorset, Bath and Newton-le-Willows.
Our Founder and CEO is Ada Panday whose passion is perfume and jewellery. Our Creative Director is Claire Sokell Thompson, whose previous portfolio includes creation of Thameen London.
Our talented perfumers are Nelly Hachem-Ruiz, Paul Guerlain, Fanny Bal, Tanguy Guesnet and Caroline Dumur based at the IFF atelier in Grasse.
ETHICAL PRACTICES
AIKYAM is the Sanskrit concept that everything in the universe is connected as one, so we work carefully with our whole supply chain to ensure:
- Support people and communities
- Minimise mileage and waste
- Use sustainable naturally fermented alcohol
- Vegan, cruelty free, no parabens, phthalates and colouring
- Fully recyclable boxes hand-made in Dorset
- Design bottles for future re-fills
- Source the finest quality naturals
