Each perfume by Ataratma is created to nurture inner harmony and connect us to the universe and through sensory invigoration make us feel those spiritual connections. Key ingredients in each scents have been active chosen for their power to affect and alter our mood. We also look to ancient Ayuravedic practices for healing. Each Perfume is rich with natural and botanical ingredients, sustainability sourced in their most natural and powerful State.

Our Ingredients have been sourced with care to ensure they are responsibly and chosen for their quality and purity. Our key perfume oils have been steam distilled, not chemicals production to produce the best quality attars. These are blended at high concentrations (18-30%) to ensure quality, performance and longevity, but our perfumes are created with a lightness of touch.

Our perfumes are designed to shout, they wear close to the skin, they are intimate and designed for the wearer, but to bring joy and connection to those close to us.

Our perfume pillars are:

• Dynamic construction, they unfurl and evolve during the day, they are not linear
• Individual ingredients are distinguishable and identifiable as they evolve
• Created with active ingredients to promote specific emotions and connections
• Created with the finest and purest natural and botanical ingredients that are sustainably sourced.
• Harmonious and created within ancient and spiritual traditions and healing botanicals
• Universal, they are designed to transcend age, style and sexuality
• Original,creative, distinctive and not similar to scents already on the market but not 'zany' for the sake of being 'out there'

Each perfume is created with the finest natural ingredients that are healing and have the power to alter emotion and mood